Insights

Plain-English tech advice for founders.

Practical guides on the questions I hear most often: what things cost, who to hire, whether AI is worth it, and how to avoid expensive mistakes.

LaravelFreelance Laravel developer or agency? How to chooseHiring a Laravel developer for your startup or SME? An honest comparison of freelancers and agencies: cost, risk, speed and when each one is the better choice.3 Nov 20267 min read LaravelIs your Laravel app out of date? Upgrade or rebuild?An old Laravel or PHP version is a growing risk. How to tell whether to upgrade or rebuild your Laravel app, in plain English, with a practical checklist.3 Nov 20267 min read AIAI for small businesses: where to start (and what to avoid)A practical, hype-free guide to using AI in a small or growing business — seven sensible places to start, three traps to avoid and how to stay safe with your data.22 Oct 20268 min read Software developmentHow much does custom software cost in the UK? A plain-English guideWhat drives the price of a custom web app or software project, rough UK ballparks, and how to keep costs under control — written for non-technical founders.22 Oct 20268 min read Working with developers10 questions to ask your developer or agency (no technical degree required)Not technical? These ten plain-English questions help you spot good (and worrying) answers from the developers or agencies building your software.22 Oct 20267 min read Fractional CTOWhat is a fractional CTO? (And does your startup or SME need one?)A plain-English guide to fractional CTOs for non-technical founders — what they do, what they cost, and how to know when it’s the right move.22 Oct 20267 min read

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